Arts, Crafts and Culture
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    Crafts Based Livelihoods Initiatives
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Arts, Crafts and Culture
Parishat Natakam in Andhra Pradesh: Performance Avenues and Livelihoods of Parishat Natakam Artists

Theatre Outreach Unit

The Trusts are one of the leading funding organisations of Arts, Crafts and Culture in India. In 2010, the Trusts have commissioned an independent Strategy Review of the programme to develop an intervention strategy in the sector for the next five year period, 2011-16. The expert Strategy Review Team recommended that the Arts, Crafts and Culture programme of the Trusts should be guided by the following purpose:

To enhance livelihoods and quality of life of artists, artisans and craftsmen through support for design innovation, creation of new practices, training and networking that can lead to new products and new audiences and markets.

Following the Strategy Review, the Trusts have renewed their commitment to achieve a deeper impact in the overall domain of Arts, Crafts and Culture by supporting:

  1. Initiatives to secure the livelihoods of crafts communities
  2. Sustainable livelihoods in performing arts
  3. Preservation and conservation of culture
  4. Community media to aid development.
With these guiding principles, the Trusts concentrate their support under the following sub-themes:
Sustaining Livelihoods in Performing Arts
Crafts Based Livelihoods Initiatives
Conservation and Digitization
Community Media and Livelihoods

Geographical spread of projects
The Arts, Crafts and Culture programme will further stress on identifying and supporting initiatives that look at arts, crafts and culture in a holistic and comprehensive manner. These would locate the livelihoods in the sector in a generative matrix that expands from the individual creative artist, to the family and community, to the professional networks and farther to markets. Synergies will be created between the crafts and the performing arts within the same communities and networks. Trusts would welcome initiatives that should allow for a holistic approach to livelihoods within the arts and crafts traditions and practices of rural communities.