|
Organisation
|
Eklavya,
Bhopal |
|
Project
name
|
Promoting children’s literature
and educational publishing: Phase II
support for increasing scale and outreach
of the publication programme |
|
Grant
operationalised
|
September 2008 |
|
Duration
|
3 years |
|
Grant
amount sanctioned
|
Rs28.08
million |
Activities within
the grant:
The second phase of support to the publication
programme of Eklavya is to help improve the
quality, increase outreach and deepen its
impact.
The key components are:
|
|
Developing a
range of new titles |
|
|
Improving quality
of design, layout and production |
|
|
Increasing outreach
through multiple marketing strategies
|
|
|
Improving production
and outreach of non-title publications
(magazines, kits, CDs, etc) |
|
|
Capacity building
for developing professional teams |
| Recent publications
under Eklavya: |
|
|
|
|
|
|
The grant would lead to:
|
|
Increasing access
to a range of quality children’s
literature and educational publications,
especially in Hindi, which would help
build reading culture, critical thinking
and creativity among children, providing
useful resources to student teachers
and practicing teachers to build their
understanding on education and providing
teaching-learning material for classrooms
|
|
|
Improving quality
of printing and design of the publications
that is contributing to increased visibility,
sales and widening of outreach |
|
|
Increasing the
total units sold from under half a million
to 1.5 million till the third year,
thereby reaching a potential readership
of 5 million |
|
|
Meeting 50 per
cent of marketing costs through sales
by the third year, leading to partial
sustainability of the Eklavya publishing
programme |
|
|
Knowledge building
through research studies and a course
on children’s literature |
|
