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Organisation
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AVRDC-The
World Vegetable Centre (WVC), Hyderabad |
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Project
name
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Improving Vegetable Production and Consumption
for Sustainable Rural Livelihoods in
Punjab under Reviving Green Revolution
initiative |
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Grant
operationalised
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February
2008 |
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Duration
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5 years |
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Grant
amount sanctioned
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Rs46.86 million |
Activities within
the grant and impact:
Vegetable cultivation is considered one
of the major sources of food security and
income generation among the rural community.
The ever-increasing demand for vegetables
has to be systematically met. This would
be achieved only by promoting better cultivation
mechanisms within the rural areas.
It has been seen that vegetable cultivation
is one of the best options for providing
additional income to small and marginal
landholders. The overall goal of the partnership
is to enhance livelihoods in rural areas
of Punjab by providing scientific knowledge
to the farming community for promoting and
enhancing vegetable cultivation, thereby
leading to rise in income, and improved
dietary habits.
The project is divided into two sub-projects,
namely:
|
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Safer
vegetable production, where the main
aim is to enhance safe, commercial vegetable
production, besides propagating the
growth of vegetables as cash crops |
|
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Promoting home gardens for diet diversification
and better health |
The key activities include:
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Transfer
of Integrated Pest Management technologies
to farmers |
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Demonstration
of quality seeds to the farmers for
better crop productivity |
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Promoting
local agriculture resource persons through
technical training inputs |
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Promotion
of various vegetable varieties suitable
to the field sites |
|
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Developing
better market strategies for better
market prices for vegetables |
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Promotion
of year-round home garden plots for
better nutritional diets for households |
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Formation
of community-based training centres
for skill promotion and technical knowledge
development |
The first sub-project is expected to directly
target 90 villages in Punjab with a total
number of 900 target households per annum.
At an average household size of 5.5, the
project will directly target close to 5,000
people. It is expected that each household
would earn an additional income of approximately
Rs5,000 to Rs8,000/annum in Punjab.
Apart from the direct benefits in terms
of increased incomes, the households would
also be able to get round the year nutrient-rich
vegetables for consumption, thus improving
their health. In addition, off-farm employment
will be generated from expanded agricultural
business activities.
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