|
Organisation
|
Reviving
Green Revolution (RGR) Cell, Punjab
Agricultural University (PAU), Ludhiana |
|
Project
name
|
Use of mKRISHI based agro advisory services
in Punjab under the “Reviving the
Green Revolution” initiative |
|
Grant
operationalised
|
April
2009 |
|
Duration
|
2
years |
|
Grant
amount sanctioned
|
Rs4.55
million |
Activities within
the grant and impact:
This is a pilot phase of the project ‘Use
of mKRISHI based agro advisory services
in Punjab’, covering 120 farmers from
6 villages to help in bringing sustainability
in cotton production in Malwa belt of Punjab.
The project is being co-supported by Tata
Consultancy Services (TCS) and Tata Teleservices
(TTSL). The technical inputs are being provided
by PAU. These services include appropriate,
accurate and timely decisions related to
sowing of improved varieties, judicious
use of pesticides based upon economic threshold
level of all insects-pests and judicious
use of fertilisers and irrigations; including
pest identification / disease diagnosis,
sampling and decision making criteria, bio
rational pest control methods, along with
currently available pesticides and their
safety issues and environmental impacts.
The key components are:
|
|
Selection
of villages and beneficiaries |
|
|
Developing mKRISHI
Expert Console and using it at farmers’
fields |
|
|
Expert
advice and inputs for updating mKRISHI |
This is expected to lead to:
|
|
Further
strengthen the communication links between
researchers, extension professionals
and the farmers to expedite multi-way
exchange of information and speedy technology
transfer |
|
|
Facilitate
collection of the information from fields
for researchers and extension specialists
for future warnings at field level and
forecasting occurrence |
|
|
Bring
useful information in the form of a
readily available packet |
|
|
Facilitate
a shift from the prevalent traditional
one-way flow of information (from research
to extension and then to end-users),
to the more egalitarian process where
the pool of total experience and knowledge
available in the community, from growers,
industry, research and extension, is
readily exchanged and increased on-farm
applied research is implemented |
|
|
Promote
judicious use of pesticides |
|
